Migration over the states and ownership and designation from an AM to an FM call sign WMCW comes to a full circle.
owner was Ms. Esther Blodgett, who purchased the letters directly from
the US Treasury and operated her station till her 80's whole heartedly
over the years serving three counties;
McHenry, Boone and Walworth counties in Illinois and Wisconsin. Call sign stood for the 'MILK CAPITAL of the WORLD'
for the designated historical name for the town of Harvard, IL. Where
they still hold the famous MILK DAY PARADE and the coronation of each
year's MILK DAY BEAUTY QUEEN. A tradition that started in 1942 and
still goes on today in the 1st week of JUNE each year drawing an ever
growing crowd of over 25,000 locals and visitors. The parade heads down
the MILKY WAY in downtown, where the pavement is painted white for 2
hours. The Queens are chosen from the prettiest high school girls from
locally, after coronation the queen makes her debut in the parade by
stepping out of a huge milk bottle, being driven through town in the
parade, on the MILKY WAY.
facts we like to add that our Director and President, GREG SHERLOCK at
the age of 17 as a budding broadcaster and later by new owners in his
late 20's, was employed 1rst. at WMCW-AM by Ms. Esther Blodgett,
Greg was the MILK DAY reporter also the interviewer of the locally ,
very successful ' Breakfast with your Neighbor' show. GREG
was a sad witness to MS. Ester's tears as she sold her station, that
she had for many years and watched GREG helping to carry the
station's equipment downtown for the new owners. After the new
ownership, the station folded, the call letters retired for over 25
years now and came alive as WMCW-FM by us asking the FCC a favor to release it to us. On an interesting note, Ms Esther signed off WMCW-AM on March 15th, saying: 'This is the IDES of March and WMCW is signing off, we love you all! Now WE are coming back on air in March 2014 as WMCW-FM RADIO, completing the historical circle.
The fact that in 2014, these call letters were obtained for ASTOR COMMUNITY RADIO,
in a another quaint town of Astor, Lake County, Florida, it is
a sentimental victory, bringing back lots of memories. We believe
Ms. Esther would be pleased to hear her special call letters come alive again as an FM being on the air waves. Our call letters stand for ' The MUSIC CHOICE of the WORLD'
the fact of our music direction and huge music library of all genre of
music and a 24/7 pledge for on air entertainment, backed
by being an award winner since 2003, for 35 years broadcasting as an
advocate for the BIG BANDS and being chosen to receive on February 5th
2003 and GREG SHERLOCK , himself becoming a
LIFETIME AWARD RECIPIENT OF THE BIG-BAND HALL OF FAME.